Asking the Obvious

Why is it that whenever you call your bank or credit card company or utility that they have you confirm your phone number, address, and e-mail? I understand that sometimes these questions are asked for security reasons to make sure that you really are who you claim to be. However, I think most of the time, these questions are asked for no good reason. In their attempt to be sure to have accurate data, companies are annoying the hell out of their customers. This may seem like a minor annoyance but if you ever have to call the same company multiple times, it’s particularly annoying.

It’s surprising that large corporations that spend millions of dollars a year on computer hardware and software apparently don’t have the ability to recognize the fact that you called them 10 minutes earlier and you already verified all of your contact information.

In this world of voice recognition, data mining, iPads, and Google, I expect more.

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